This new restaurant showcases nouveau Italian cuisine in downtown Providence, Rhode Island. It is located in the historic brownstone Teste Building; originally built in the 1860s, it once housed the Philip Wolfe Haberdasher, inspiring the name Sarto or tailor in Italian. The visual identity balances the traditional celebration of craft with the chef’s modern approach. The system extends across a suite of menus, signage, and collateral.

Work with Sarto included branding and identity development, creative direction, creative strategy, design systems, environmental graphics, and logo design.

September 2018

Photography courtesy of Marissa Geoffroy